Understanding you
All about understanding where you’re at and where you want to be. Your challenges, opportunities, goals, frustrations, personality, audience and budget.
Before we can create anything, we need to understand your business. Whether that’s tasting, trying, wearing, seeing or something else entirely, we need to know what customers love about you. What makes you amazing. This first-hand experience will allow us to tune into the mindset both in terms of you and their lives in general. Getting to grips with what makes them tick will help make sure you can engage them in a relevant and meaningful way, instead of just bombarding them.
Audit time
Don’t be scared. By ‘audit’ we just mean taking a close look at everything you have, from your website to your social media accounts and video and photography assets. This helps us understand your tone and visual style, so we know what we have to work with. If you’re starting from scratch or hate what you currently have, that’s not a problem.
Audience, market and competition
We need to know the environment you’re operating in. The world of flower stands is very different from the world of finance, and we want to know where you currently sit and where you want to end up.
Our proposal
Once we fully understand these ingredients we can suggest an approach that suits you down to the ground. We’ll clearly demonstrate how it will achieve your goals and how we’ll measure success.
Creative
As soon as you’ve signed off on it, we’ll get started on your creative content and share some first thoughts with you. We always welcome comments and feedback and don’t expect everything to be perfect first time (though sometimes it is). Together we can iron out the wrinkles and send your new assets out into the world to begin creating positive impact and engagement.
Keeping an eye on things
We’ll monitor your campaign as things progress and update you on things like rankings and responses. That way you can let us know how we can tweak things as we progress.